Hlvtca
hlvtca peter mcclelland
Peter McClelland Design Works & Public Art 2015
hlvtca peter mcclelland
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NameBucks Coffee Experience 2013
hlvtca peter mcclelland
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Waste System Iconography 2014
hlvtca peter mcclelland
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DodoCase Brand Identity & Design System 2010
hlvtca peter mcclelland
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Icon Aircraft Brand Identity & Design System 2008
hlvtca peter mcclelland
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SFSF No Shit PSA 2012
hlvtca peter mcclelland
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SuperBowl XLIV SuperBowl 44 Logo & Style Guide 2009
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Be More Rounded Public Art 2004
hlvtca peter mcclelland
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I Gun Oakland Apparel 2009
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Getty Images The Watermark Project 2011
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Aston Martin Dot Com 2011
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NFL International Series Style Guide 2008
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Papier Environmental Art 2005
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Nike Sportswear Interactive & Design System 2008
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Month Of May Public Art 2002
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Spacial Relationships Experimental 2008
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Thich Nhat Hanh Public Art 2007
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2028 Olympics Experimental 2009
hlvtca peter mcclelland
Introduction Hlvtca is a random compilation of professional, personal, and public design works. The whole point of Hlvtca, aside from the obvious admiration for Helvetica, is to demonstrate the significance of design in our lives. A simple sticker on a light pole might be equally, if not more powerful and meaningful than a full fledged branding system. Or, that's the hope at least.

Currently, Peter McClelland is Creative Director for DesignStudio in San Francisco. Prior experience includes Method in San Francisco, R/GA in London, Attik in San Francisco, creative directed in Vietnam, ran his own Seattle based studio, and a handful of years with Landor Associates in Cincinnati. Over the past fifteen years, Peter's worked primarily with technology, sport, and entertainment brands - including Apple, Aston Martin, Beats By Dre, Google, National Football League, and Nike.
Contact +1 415 470 4837
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NameBucks Spontaneity, humor and kindness in a coffee cup. NameBucks is a social initiative aiming to add a little delight, encouragement, and benefit to our daily grind.

Next time a barista asks for your name, try repsonding with a NameBucks name - NameBucks.Org
     

Additional Credit Peter Synak / Mark Roudebush
Waste System A quick exercise exploring a far simpler, intuitive and truly universal graphic system for managing waste. The new forms are derived from some of today's associations while managing to simplify the system into a language that even kids can understand.
     

Additional Credit Peter Synak / Shivanjali Tomar
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
DodoCase These definitely aren't typical iPad covers. Dodocase launched to preserve the heritage and craft of traditional bookmaking. The company, now going way beyond usual iPads, have since teamed up with numerous local and global brands such as Richshaw bags and J.Crew.

My small influence not only came through a new logo, but an incredibly indepth brand guidelines, which detailed everything from tone of voice to a full-on visual design system.
  
Buy It Here DodoCase
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
Icon Aircraft Icon is a revolutionary amphibious sport aircraft with a mission to design amazing flying experiences. After years of development with some of the world's best aerospace engineers and industrial designers, Icon Aircraft has released the first of its line of sport planes, the A5. The Icon A5 is a bold yet elegant design that communicates beauty, performance, safety, and elegance.
Additional Credit Attik / Paul Miller
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
SFSF Walking to and from work often involves dodging piles of shit. So, at 6am, we plastered a bunch of wild postings on Mission Street in San Francisco. We have not stepped in shit since.
  
Additional Credit Peter Synak / Melissa Martin / Jeremy Juel
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
SuperBowl XLIV The identity for Super Bowl XLIV is bound to be one of the most dynamic Super Bowl logos in history. The logo capitalizes on the games unique aspect of duality. Two teams, AFC & NFC, fighting for the same ball, the same goal, and it all culminating to one moment. In unison with developing the logo for Super Bowl XLIV, an expansive Style Guide was developed including Logo Usage, Logotypes, Lockups, Design Elements and an in-depth Application Building utility.

Super Bowl XLIV takes place February 7, 2010 in Miami.
Additional Credit Attik / Stu Melvin / Stan Zienka
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
Be More Rounded No real need for reasoning here. Posted 64 sheets, 17x11", onto a large square highway underpass.

This project was featured on the guerilla activism website Are You Generic?
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
"I GUN OAK" Obviously building on the whole I heart New York deal, but with a more realistic approach for Oakland, California. This concept is aimed to increase social awareness of the constant and unfortunate reputation of crime throughout Oakland... or it means you just like guns and/or killing people.
hlvtca peter mcclelland
hlvtca peter mcclelland
Getty Images One of my last pieces for R/GA London, we completely rethought the invasive Getty watermark and transformed it into a simple, subtle, functional tool.
  
Additional Credit R/GA London
Aston Martin AstonMartin.com relaunched an entirely new web presence in early 2011, with a brighter, cleaner, more dramtic style. The entire project, which included everything from web, to typography creation, to a new CMS platfrom, was a dramatic shift for the brand, positioning them ahead of competitors for the first time in decades.
   
One of the key elements to the refresh included a technical breakthrough for the automotive industry. We develeoped the very first HTML5 configurator experience, giving users the ability to fully explore the brand, on any device.
     

Additional Credit R/GA London
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
NFL International Series Once a year the NFL travels abroad. For 2008, the annual game was held in London’s famous Wembley Stadium. To promote both teams, and more importantly the NFL brand, a Style Guide was developed. The guide documented all aspects including color, typography, and imagery usage.
Additional Credit Attik / Stu Melvin / Stan Zienka
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
Paper Wall Moved into a new apartment with 30 foot ceilings... needed some kind of big ass artwork. Took two 15'x5' sheets of plywood, pasted prints, then slapped on random paints, stains, oils, etc.
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
Nike Sportswear Nike looked to create a microsite which not only paired consumers with limited edition gear, but to also connect users with like minded friends and collectors.
Additional Credit Attik / Stu Melvin
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
Month Of May There's an old abandoned building in Cincinnati where I've seen several homeless people set up sleeping spots. The space is massive, lonely, and incredible blank. I wanted to do something meaningful for them... and sadly, this is the only thing I could think of.

Sixty-three 8.5x11 prints pasted on brick wall. The letters themselves are hand drawn with a thin sharpie pen through a stencil.
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
Spacial Relationships Exploring the effects of color and form when objects are transformed and twisted into one another.

This series appears in Attik's Noise 5.
hlvtca peter mcclelland
hlvtca peter mcclelland
Thich Nhat Hanh Hanh is a famous vietnamese zen buddhist monk, known primarily for his peace promoting poetry. These Hanh quotes were pasted nearby some of the city's many street cafes.

More About Hanh
hlvtca peter mcclelland
hlvtca peter mcclelland
hlvtca peter mcclelland
2028 Olympics Exploring possibilities for a San Francisco / Olympic design system. Primary mark signifies the iconic Golden Gate Bridge. It's form is derived directly from the Olympic rings. Photography builds further on the rings, focusing on the simple form's importance throughout all sports.